Michele Orlick

Executive Vice President
Senior Vice President

An accomplished executive in sales and negotiations, combining market research and client relations expertise with a consultative approach to drive portfolio growth through innovative strategies. Known for leveraging data for actionable recommendations, securing multi-million-dollar deals, and effectively managing business transitions during acquisitions.

Adept at catalyzing growth and innovation through data-driven insights and consultative acumen, focused on forging strategic partnerships and optimizing advertising effectiveness across platforms. Agile in navigating complex transitions, holding an impressive track record of achievements, and dedicated to driving client success in a rapidly evolving landscape.

A collaborative, highly inspirational executive who adds value by:


  • Cultivating strategic relationships to secure multi-million-dollar deals, including pivotal agreements for the Olympics, the World Cup Soccer Tournament, Big 10 College Football, Latin Grammys, and other large entertainment events, generating millions of dollars in new revenue.
  • Harnessing market research and data analytics expertise to craft and optimize advertising strategies across media platforms and managing portfolios to achieve revenue targets of $64M.
  • Leading teams through complex business transitions with agility, managing the business, and securing major client renewals, including NBCUniversal, The Walt Disney Company, Paramount Global, Fox Broadcasting Company, and TelevisaUnivision.